I loved this ad. No more words required.

But wait a second, every single time I get two different Ads of Havell’s.

One is sentimental which shows mother-son relationship while reiterating the fact that Havell’s wires are heat resistant.

Wires that don’t catch fire

The other is the whacky Ad which shows how people are prone to Shocks with bad quality switches etc & also saying Havell’s is the solution for it.

Shock Laga Kya

I should say, both Ads are very creative. But the problem is how should I associate with Havell’s  – both Ads show a different picture. Havell’s may build its product brands through naming their product brands separately and can quote it is from the stable of Havell’s – rather than saying Havell’s for every Ad.

Overall Amazing Creative Advertising by Lowe Lintas. But better thinking from the corporate team of Havell’s necessary.

I think one of most successful campaign’s of PepsiCo. Pepsi has always strived on brand associations – be it Michael Jackson or Shah Rukh or the latest star Ranbir. They made a big move by even chucking out Shahrukh from this youngistaan campaign later, but at this time, they showed the transition of the brand from Shah Rukh to Ranbir & Deepika who are young and the “heart throb” of the new generation ( at that time).

This Ad specifically targets young audiencies especially from metro, urban / semi-urban. They backed it up with Wassup Youngistaan – a show by Bani from MTV. Ofcourse, this was specifically for metro & tier-I city young audiences.

It is a clear positioning of pepsi – that it is for young generation – the idea is as old as Pepsi. You can refer to Michael Jackson’s Pepsi Ad – similar positioning – only that it shows younger audiences – kids around 10-15. I think Pepsi is clear, if it can rope in even the younger audiences from 15-30 years in India, there is very high potential for the brand. Hence, I think reiterating this positioning.

Pepsi’s slogans are very catchy – right from “Yehi hai right choice baby .. aha ” , “Yeh Dil Mange More ..” to “Yehe Youngistaan Meri Jaan”.

If you compare Pepsi Ad to Coke Ad, Pepsi is more for the aggressive, vibrant , young while coke is for the family oriented types.

Coke came back strongly at this Ad with its Sprite Ad – Very funny Ad indeed.

Overall, good work by JWT team.

Hero Honda ( Dhak Dhak Go ), is trying to position CBZ Xtreme as the bike for the young, dynamic and fearless. For the one’s who prefer action over deliberation. For the one’s who are fast and impatient. For the one’s who give a damn to anything.

It is a good positioning given the niche segment the bike is in.

However I think the Ad is aping the previous Bajaj Pulsar Ads which show extreme biking. Anyhow, who cares.

It goes well with the slogan – “Live off the edge”.

I personally like the line in the Ad – “Thinking is such a waste of time”. I think every Hero Honda CBZ Ad has this line and it is a very powerful line. The line itself conveys the message – a guy using CBZ Xtreme is a man of action not a philosopher, he doesn’t give a damn, ready to face any challenge etc. Hence, it gives a cool, manly image of the bike rider which reiterates its positioning.

Thinking is such a waste of time. Is it? I dont think so  

Nevertheless saleable idea.

I hope you enjoy reading. Do write back to me.